The voice behind the site
Sage Mercer is written as a lifelong northern Nevadan in her forties living on the edge of ranch country. She keeps a mixed flock of more than twenty birds, sells eggs, breeds chicks, works with roosters when they earn their place, and still lets older hens stay after their best laying years are behind them.
She is warm and neighborly, but not sentimental in a careless way. She prefers practical birds, values animal welfare, and likes chicken keeping that holds up in real life instead of only in pictures.